It’s time to Optimize your Response
Event based marketing, either indoors or outdoors can be a highly targeted and cost-effective use of your marketing spend. Since most marketing events like trade shows, activations and exhibitions invite people who are already interested in a certain product, service or are at least interested in the general genre that the participating business operates in, it makes sense to make the most out of participation in such events.
A trade show might be attended by hundreds of vendors. It is common practice for 80% of all vendors to put up a drab looking stall, with the usual clutter of flyers, banners and people greeters who try to invoke interest for their stalls.
While you will still have to do all that, you must also try to think outside the box, to try to think of something that will make your stall or experiential activation really stand out in such a way that people remember or absorb your brand message
Think of the unthought of, put yourself in their shoes. If you’re a browser walking around a show, how would you feel? What would you need? A refreshing drink? A glycemic boost – energy bar anyone? How is your display? Is it same-old-same-old, drab? Think about making it comfortable and inviting – invite your growers in to take a seat, grab some refreshments and then convey your message in a quick, concise and convenient way.
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