Our 4 top tips to brainstorming creative ideas for your events

Lycra Exhibition Dome
Lycra Exhibition Dome

Here at Stretch Structures, we always say that your imagination is your only limitation. We love providing our customers with exciting products that are a result of their creativity and vision. It’s always fun to deliver a product that simply started as a seed of an idea!

So let’s have some fun with different ways to brainstorm creative ideas for your next event!

  1. Mind mapping                                                                            

This brainstorming technique has been around for ages and is known as a great way to allow your brain to let lose. Science has proven that the combination of text and pictures is more effective than words alone, plus it provides an easy way to see associations and connections between ideas. Mind mapping begins with a central idea in the middle of the page and then allows your brain to expand ideas from there. For a great explanation of this useful tool, check out the Life Hack blog on mind mapping here.

Shapes for Fashion Show

Halloween done the Stretch Way
Lycra Stretch Shapes

Inflatable Climbing Wall
Giant Climbing Wall
  1. New environment                                      

Switch up your environment to switch up your thinking. Things like sound, smell, and colors can impact our creativity and ignite new centers in the brain. Many companies hold retreats in various locations just for this reason. It’s also why it’s always a great idea to get out of the office at lunch or step away from your desk every hour. So if you’re trying to create something new by sitting in the same old office, get yourself into a new space pronto!

Clear Roof Marquee
Clear Roof Marquee

Stretch tent merchandising booth
Custom Stretch Tent Merchandising Booth

Axion and Inflatable Pool Chill Out Zone
Axion & Pool Chill Out Zone
  1. Group or individual think tanks

Much like changing up your environment, change up how you approach brainstorming with others. If you’re used to having group meetings, try the separate approach this time and see what everyone creates on their own. If you typically go at it alone, get a group together to generate ideas. Again, this is about doing something different so you can produce different results.

Inflatable Flowers
Inflatable Flowers

Columbia University Funnels inflatable funnels
Columbia University Funnels

Inflatable Pink structure with hand bag door
Inflatable Cube & Handbag
  1. Research               

See what’s out there! Check out Pinterest, Google other events, or check out some of the latest projects we’ve created for our customers. Sometimes seeing what’s already been done spurs your brain to expand and see what’s possible. With your new vision and ideas you can create something out of the box and customised that works for you.

Larapinta Trail custom Stretch Tent
Larapinta Trail                   Custom Stretch Tent

Branded Inflatable Misting Tunnel
Lipton Branded Inflatable    Misting Tunnel

Columbia University NY Suspended Cloud
Columbia University NY Suspended Cloud

These techniques will help jump start the creative process again and Stretch Structures can help you take that new idea from dream to reality.