A case study in sustainable branding
When the University of New South Wales (UNSW) Sydney decided to evolve its visual identity, they faced a common dilemma: what happens to the high-quality infrastructure that they already possess? This is where sustainable branding wins the day!
For many organizations, a rebrand means sending perfectly functional equipment to the landfill. However, by choosing Axion Sealed Inflatable Furniture, UNSW turned a brand evolution into a masterclass in infrastructure investment.
UNSW Crest Gets a Heart
In 2019, UNSW invested in its first suite of Axion branded inflatable furniture. Fast forward to 2024, and the university’s brand had grown, including a new crest design. The UNSW Education and Research Centre explains:
“We undertook a project to refresh the UNSW brand to better reflect our values… adding ‘heart’ or ‘corde’ to our founding motto to become ‘Scientia Corde Manu et Mente’ or ‘Knowledge by heart, hand and mind.’”
Re-Skinning vs. Buying New: The Numbers
Because we design our products to outlast the logos printed on them, we made UNSW aware from day one that their kit was “future-proof.” When the new motto was ready, they didn’t need to buy new structures—they simply ordered new “skins.”
The decision was a financial “no-brainer”, with the cost of re-skinning only 30% of the cost of the re-purchasing all new inflatable furniture with the new crest. UNSW saved over $50,000.
Why Re-skinning Wins
Beyond the massive cost savings, UNSW benefited from three critical factors:
- Speed: The lead time for re-skinning is roughly half the time of a new build, getting the gear back on campus faster.
- Sustainability: By reusing the internal structural “bones” of the inflatables, the university significantly reduced waste, aligning with modern campus sustainability goals.
- Proven Longevity: This wasn’t just for the big inflatables. Even the “Little Bongo” puff seats were rebranded for a second time, proving that quality hardware is a gift that keeps on giving.
Functionality Meets Identity
Used primarily for Orientation and Open Days, these inflatables serve as high-visibility “attention getters” that remain incredibly easy to store and transport. They can be used for indoor or outdoor events putting the “fun” in functional infrastructure.
As sponsorships change and brand identities shift, your underlying infrastructure shouldn’t have to. Whether it’s a minor update or a total company-wide refresh, we help you stay current without breaking the bank.
Think of Branded Inflatable Furniture to showcase your events
Our products are built to last, sometimes outlasting the sponsorships and brand identities that are originally featured on products. Our product line of inflatable furniture includes tables, donut seats, arm chairs, couches and recliners, promotional arches, and shapes like bottles and cubes.
Need help getting a quote or want more info, please contact us here or email us at info@stretchstructures.com